Annie P. Ruggles & The Non-Sleazy® Sales Academy
Ask for testimonials without begging, bragging, or dying inside.
The Easy Yes! Testimonial Toolbox
Free for a limited time, no card needed
You want proof that you are good at what you do. The kind of proof that does the convincing for you, so you are not in every sales conversation vouching for yourself like a defense attorney with one client.
And you know testimonials are exactly how you get it.
The problem is:
- Asking out loud makes your whole body go “absolutely not,” so you don’t ask at all.
- When you do ask, you apologize so much that you basically talk them out of it.
- You have no idea when to ask, so you wait for a perfect moment that never announces itself.
- The testimonials you already have are scattered across four platforms, two inboxes, and a phone you don’t use anymore.
- And the ones you can find, you’re not sure you’re allowed to use, because you never asked that part either.
If you’re over there nodding and wincing? Cool, I built this for you.
What it is
The Easy Yes! Testimonial Toolbox
A short workshop plus a set of copy-paste scripts and a living tracker, built to help you collect testimonials you’re proud of and actually put them to work, without ever once feeling like you’re passing a hat.
Here’s what makes it different. Most advice on this topic stops at “you should get testimonials,” which is not advice, that’s a reminder. This gives you the words. The exact sentences, for the exact situation you’re in, including the deeply specific horror of the client who said yes and then went completely silent.
An actual line from inside
“I’m so thrilled to hear that. Would you mind if I wrote it down and put it on my website?”
No audience required. No case studies required. You don’t even need current clients, and I’ll show you what to do instead if you don’t have any yet!
What changes
With the toolbox you will be able to:
- Ask for a testimonial in one short message, without the apology paragraph in front of it
- Turn a compliment somebody already gave you into usable social proof, on the spot, in the moment it happens
- Know exactly when to ask, so you stop waiting for a perfect moment that was never coming
- Find the right testimonial in seconds when you’re building a sales page, instead of digging through 2023
- Ask in a way that protects your client’s boundaries, so nobody feels put on the spot
What’s included
Here’s everything you get:
- The workshop audio, streaming right inside your toolbox
- The whole method start to finish. Nothing to download, nothing to keep track of. Press play in your browser, on your phone in the car, wherever you actually listen to things.
- The Ask Scripts
- Word-for-word asks for past clients over email or DM, current clients on a live call, the casual social media ask, and the one for when they said yes and then went quiet. Copy them, change the name, send them!
- The Testimonial of My Brilliance tracker
- A living home for every kind word you collect, with the fields that make them findable later: keywords, which client type it speaks to, where you plan to use it, and how they want to be named.
Try this opener
“It’s been amazing watching you go from [before] to [after]. You crushed it!”
About me
Hiya, I’m Annie!
Founder of The Non-Sleazy® Sales Academy. I get in the trenches with the boldly self-employed: brilliant at the work, historically terrible at the asking.
I packed everything I know about testimonials into this toolbox so you can collect proof you’re proud of and stop vouching for yourself alone. A friend of mine is sharing it with a few people she trusts, and you’re one of them.
Ready to stop vouching for yourself alone?
Somewhere in your inbox is a client who told you that you changed everything for them. Go get their permission to say so out loud!